Privacy policy

Valliani Jewelers – Privacy Policy

Effective Date: March 28, 2026

Valliani Jewelers (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, process, store, and safeguard your personal data when you visit or use our website, purchase our products, create an account, or otherwise interact with our services (collectively, the “Services”).

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We collect the following categories of personal information:

a. Information You Provide Directly

  • Identification and contact details: full name, email address, telephone number, billing and shipping address
  • Account credentials: username, password, and account preferences
  • Order and transaction information: purchase history, product preferences, saved items, ring size, and customer service communications
  • Payment information: processed securely via PCI-compliant third-party providers (we do not store full payment details)
  • User-generated content: reviews, testimonials, feedback, photos, or other content you submit

b. Information Collected Automatically

  • Technical data: IP address, browser type, device type, operating system
  • Usage data: pages visited, time spent, clickstream data, interactions with our Services
  • Cookies and tracking technologies: used for functionality, analytics, and improving user experience

c. Information from Third Parties

We may receive information from:

  • Payment processors and financing providers
  • Shipping and fulfillment partners
  • Analytics and marketing providers
  • Social media platforms (when you interact with our pages or ads)

We do not knowingly collect personal information from children under 13. If identified, such data will be deleted promptly.

2. How We Use Your Information

We use your information for the following purposes:

  • To process and fulfill orders, including payments, shipping, and confirmations
  • To provide customer support and respond to inquiries
  • To manage accounts and maintain our Services
  • To improve website functionality, products, and user experience
  • To communicate service-related updates and important notices
  • To send marketing communications, promotions, and personalized offers (where permitted by law or with your consent)
  • To detect and prevent fraud, unauthorized activities, and security incidents
  • To comply with legal obligations and enforce our policies

3. Legal Basis for Processing

Where applicable, we process your personal data based on:

  • Contractual necessity (e.g., processing orders)
  • Legal obligations (e.g., tax and regulatory compliance)
  • Legitimate business interests (e.g., improving services, fraud prevention)
  • Consent (e.g., marketing communications and non-essential cookies)

You may withdraw your consent at any time.

4. How and With Whom We Share Your Information

We do not sell your personal information or share it for cross-context behavioral advertising.

We may share your information with:

  • Service providers (payment processors, shipping companies, IT providers, analytics providers, customer support)
  • Marketing and advertising partners (for limited purposes such as campaign performance and communications, where permitted by law)
  • Business partners or affiliates (where necessary to provide services or support operations)
  • Legal authorities when required by law
  • Business transfers (e.g., merger, acquisition, sale of assets)

All third parties are contractually required to protect your information and use it only for authorized purposes.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality (cart, login, checkout)
  • Remember user preferences
  • Analyze website performance and usage
  • Support marketing and advertising efforts

Where required by law, we obtain your consent before using non-essential cookies.

You may manage cookie preferences through your browser settings.

6. Data Retention

We retain personal information only as long as necessary:

  • Transaction data: up to 7 years (legal and tax compliance)
  • Marketing data: until you opt out
  • Analytics data: up to 2 years or anonymized sooner

After retention periods expire, data is securely deleted or anonymized.

7. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Request data portability

You may exercise these rights by contacting us below. We may verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

8. Authorized Agents (California Residents)

You may designate an authorized agent to submit a request on your behalf. We may require verification of both your identity and the agent’s authorization.

9. Security

We implement administrative, technical, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect data from children under 13 and will delete such data if identified.

11. International Data Transfers

Our Services are operated in the United States. If you access our Services from outside the U.S., your information may be transferred and processed in the U.S. in accordance with applicable laws.

12. U.S. Privacy Rights (CCPA/CPRA)

California residents have the right to:

  • Know what personal information we collect and how we use it
  • Request access, correction, or deletion
  • Opt out of the sale or sharing of personal information

We do not sell personal information.

Categories of Personal Information Collected

  • Identifiers (name, email, address)
  • Commercial information (purchase history)
  • Internet activity (website usage)
  • Location data (general location)
  • Inferences (preferences and behavior)

Requests may be submitted using the contact details below. We respond within legally required timeframes.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.

14. Contact Us

If you have questions or wish to exercise your rights, please contact us:

Email: info@vallianijewelers.com
Website: www.vallianijewelers.com
Mailing Address: 302, Great Mall Dr, Milpitas, CA 95035